Networking as a Young Female Racer at Industry Conferences and Events

As any racer will tell you, in the racing world, success is built on more than just talent and speed—it also relies on connections. I was lucky enough for my dad to take me to the Washington Metropolitan Chapter Community Associations Institute Industry conference this weekend. I not only saw all of my current sponsors but was hand held by a fantastic business woman who personally took an interest in me and introduced me to everyone!!

This event provided valuable opportunities for me to establish relationships, gain insights, and pave the way for my career growth. However, networking in a traditionally male-dominated industry can be daunting. Here’s how I as a young female racer made the most of this opportunity and I hope left a lasting impression.

1. I Came Prepared

Before attending an event, my dad and I researched the exhibitor list. We identified key industry figures, sponsors, and companies I wanted to connect with. Having a game plan helped me approach conversations with confidence and purpose.

2. Developed My Elevator Pitch

A strong introduction is essential when meeting influential people, and I am incredibly shy so this is an issue. But with my guardian angel next to me I was able to craft a 30-second elevator pitch that highlighted my background, my achievements, and my goals. I hope this not only made me memorable but also demonstrates my passion and professionalism.

3. Engage in Meaningful Conversations

Like my dad told me over and over again, networking isn’t just about handing out business cards (although I had some made so that helped), it’s about building relationships. As I became less timid I asked thoughtful questions, showed my genuine interest in what they were saying, and became an active listener. Having ADHD, this is usually really hard for me but this just made sense. I think that engaging in these types of discussions left a stronger impression than just me saying hi, and handing my card to them.

4. Leverage Social Media

Platforms like LinkedIn, Instagram, and Twitter are valuable tools for connecting before and after an event. This was the first thing I did when I got home that night. I engaged with posts, tagged people and companies I met, and followed up with personalized messages. Instagram for the fun pictures and LinkedIn for the company posts. I want to remain on their radar beyond the conference!!.

5. Seek Out Female Mentors and Allies

Finding supportive mentors within the industry will be instrumental in my growth. Luckily I have found women in sponsors, and in the business world that see my potential and are completely giving of their time and efforts. But my network can never be big enough and I will continue to look for experienced female racers, engineers, or industry professionals who can offer guidance and advocate for my success.

6. Confidence is Key

Navigating a male-dominated space can be intimidating especially at an event with mainly construction and contractor guys. But confidence sets you apart. My dad told me to stand tall, make eye contact, and speak with assurance. Believe in my abilities, and show that to others and they will see it too.

7. Follow Up and Stay Connected

After the event, I followed up with the people I just met via personal emails and social media posts. I want to thank them for their time, reference our conversations, and express my great interest in staying in touch. Again, I want to stay on their radar and consistent engagement will strengthen these professional relationships.

Final Thoughts

I know to be successful I need to network. Networking as a young female racer in the motorsports industry requires strategy, confidence, and persistence. By approaching industry conferences and events with preparation and authenticity, I can build a strong support network, gain valuable insights, and open doors to exciting opportunities on and off the track for myself. Remember guys, the relationships you cultivate today can shape your racing career for years to come.